Social Media
Influencers Activation Influencers Activation
The Brief
Outline a detailed online communication strategy that focuses on Tedi's product portfolio. By creating continuous content that follows a consistent theme from the beginning.
Communication objectives include:
- Sales growth;
- Increase product Awareness
- Bringing the Tedi song back to children’s attention;
- Engagement maintaining an active community on social media pages.
Secondary objectives:
Showcasing existing tools on the Tedi website, such as audio stories, games, and activity/coloring sheets.
The Solution
Develop comprehensive social media strategy (including PR packs, influencer campaigns)
Monthly posting plan: 10 IG posts, 10 FB posts (cartoonish style)
Enhance online presence and brand-consumer relationships for Tedi Romania.
Real-life photos of Tedi mascot for Instagram
Biannual contests on platforms
Page likes campaign and post promotions
Community management for engagement
Social Media
Play Video
Play Video
Alice Cavaleru
Play Video
Play Video
Ela Craciun
Play Video
Play Video
Results
Influencer Marketing Campaign
- 3 influencers
- 8 videos on IG
- 8 reels on IG
- TOTAL REACH: 538.426
- ENGAGEMENT: 10.032
Social Media Campaign
Performance summary after 2 months:
- Total post engagement: 3.779
- Total reach: 1.080.577
- Total impressions: 2.340.997
- Total clicks: 35.049
- Total page engagement: 202.561