Social Media
Lead generation campaign Lead generation campaign
The Brief
Increase awareness for Alpha Bank products and services.
Promote and generate online application for Alpha Rapid, a personal needs loan.
The Solution
Providing creative concepts and materials for online campaigns, content creation and managing
Facebook, Instagram, and YouTube pages.
Developed a mix of hyper-optimized Google and Facebook campaigns;
We used the signals gathered from the platforms in order to adjust:
Targeting criteria
Ad Schedule
Bidding strategies
Device targeting
We made significant use of machine learning algorithms provided by Google and Facebook in order to efficiently expand our reach, target similar audiences and optimize conversion rates.
Video Campaign
Results
