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Social Media ​

Lead generation campaign Lead generation campaign

The Brief

Increase awareness for Alpha Bank products and services.​

Promote and generate online application for Alpha Rapid, a personal needs loan.

The Solution

Providing creative concepts and materials for online campaigns, content creation and managing 
Facebook, Instagram, and YouTube pages.

Developed a mix of hyper-optimized Google and Facebook campaigns;
We used the signals gathered from the platforms in order to adjust:

Targeting criteria

Ad Schedule

Bidding strategies

Device targeting

We made significant use of machine learning algorithms provided by Google and Facebook in order to efficiently expand our reachtarget similar audiences and optimize conversion rates.​

Video Campaign


Generate, on average, 110% leads per month, per target

35% lower cost per lead compared to the banking benchmark in our country.

70% market penetration

47% Y.O.Y increase in leads

5-10% more average monthly leads

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