Skip links

Social Media

Influencers Activation​ Influencers Activation​

The Brief

Outline a detailed online communication strategy that focuses on Tedi's product portfolio.​ By creating continuous content that follows a consistent theme from the beginning.

Communication objectives include:​

  • Sales growth;
  • Increase product  Awareness 
  • Bringing the Tedi song back to children’s attention;
  • Engagement maintaining an active community on social media pages.

Secondary objectives: 

Showcasing existing tools on the Tedi website, such as audio stories, games, and activity/coloring sheets.

The Solution

Develop comprehensive social media strategy (including PR packs, influencer campaigns)​

Monthly posting plan: 10 IG posts, 10 FB posts (cartoonish style)​

Enhance online presence and brand-consumer relationships for Tedi Romania.​

Real-life photos of Tedi mascot for Instagram​

Biannual contests on platforms​

Page likes campaign and post promotions​

Community management for engagement​

Social Media

Play Video
Play Video
Play Video

Alice Cavaleru

Play Video
Play Video

Ela Craciun

Play Video
Play Video


Influencer Marketing Campaign

  • 3 influencers​
  • 8 videos on IG​
  • 8 reels on IG​
  • TOTAL REACH: 538.426​
  • ENGAGEMENT: 10.032

Social Media Campaign

Performance summary after 2 months:

  • Total post engagement: 3.779
  • Total reach: 1.080.577
  • Total impressions: 2.340.997
  • Total clicks: 35.049
  • Total page engagement: 202.561
This website uses cookies to improve your web experience.