Intra in lumea prieteniei cu Tedi
Imprieteneste-te cu fructele! Imprieteneste-te cu fructele!
The Brief
“Intră în lumea prieteniei cu Tedi, împrietenește-te cu fructele!”
A brand campaign with the following objectives:
Strengthen the image of Tedi on the market – suitable for children
Increase visibility and sales for the new product category – Tedi Mousses
Generate sales for the new product category
The Solution
A digital campaign with a creative concept and engagement mechanics, which included:
Dedicated Landing Page for the activation on Tedi.ro with engagement mechanics
Performance media campaign
on FB, IG, and YT
Influencer marketing campaign – PR Delivery to a list of 10 influencers
Social media communication