Event organization
& Online communication & Online communication
The Brief
At the beginning of 2022, ClusterPower launched the first Tier III Uptime Institute certified data center in Southeast Europe.
Communication objectives include
Increase Brand Awareness & Brand Trust
Bringing to the attention of companies interested in enjoying digital transformation through advanced infrastructure and innovative solutions, the new Uptime Institute certified Data Center
Secondary objectives
To transform prospects into customers of the company for the services of Cloud Computing,Colocation & AI.
The Solution
Organization of the First ClusterPower event between March 31 and April 1 at the Ramada hotel in Craiova
Monthly posting plan: IG posts, FB posts (with the emphasis on the services offered and the capacity of the Data Center)
Paid media on LinkedIn to to amplify the event and promote the services
Community management for engagement
Results
LinkedIn results event:
Total engagement: 57,696
Total clicks: 572
Performance summary of the event and media results:
70 people from state institutions and the business environment present at the event
Social media organic results after 5 months:
Total impressions: 4,068
Total reach: 963