Insalatissime
Influencers Activation Influencers Activation
The Brief
Increase awareness for Insalatissime range by positioning it as a balanced, tasty, ready to eat option for day-to-day meals
Educate consumers about the importance of eating fish / tuna on weekly basis (in order to increase consumption intention for RIO Mare products)
Inform about new products, launched in 2021: Insalatissime Letils & Insalatissime Chickpeas
The Solution
We proposed a creative concept & mechanism, coordinate & monitor implementation, evaluation of the following:
Paid campaign with Influencers
PR / Non Paid campaign with Influencers having in FOCUS Insalatissime range, during July & August 2022.
Influencerscontent materials
Andreea Ibaka
Sanziana Iacob
Elena Gheorghe
Vladimir Draghia
Radu Valcan
Results
Influencer Marketing Campaign
- 10 influencers
- 10 reels on IG
- Over 40 stories
- TOTAL REACH: 1.503.920
- ENGAGEMENT: 14.355
PR Delivery Campaign
- 37 PR KITS sent to influencers from different industries
- 33 content materials published on IG, YT and TikTok
- TOTAL ESTIMATED REACH: 2.816.000