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Intra in lumea prieteniei cu Tedi

Imprieteneste-te cu fructele! Imprieteneste-te cu fructele!

The Brief

“Intră în lumea prieteniei cu Tedi, împrietenește-te cu fructele!” 
A brand campaign with the following objectives:

Strengthen the image of Tedi on the market – suitable for children

Increase visibility and sales for the new product category – Tedi Mousses

Generate sales for the new product category

The Solution

A digital campaign with a creative concept and engagement mechanics, which included:

Dedicated Landing Page for the activation on with engagement mechanics

Performance media campaign
on FB, IG, and YT

Influencer marketing campaign – PR Delivery to a list of 10 influencers

Social media communication

Landing Page Campaign

Social Media content materials


Over 1 mill people were reached from the media & influencer marketing campaign in one month of campaign

7.5k people completed the interactive game on the landing page and entered the campaign for winning Tedi prizes (Tedi products, picnic kits, and bicycles)

Over40k people reacted to our campaign materials through likes, comments, shares, and clicks

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